Social media marketing is the use of social media platforms and websites to promote a product or service – it is an incredible and essential element of digital marketing. From Facebook to Instagram to YouTube and beyond, social media advertising allows you to pinpoint your exact customer profile, from gender to interests to income. Your brand can connect with your likeliest buyers using behavioral targeting, geo-targeting, and socio-psychographic targeting. Linagor will manage your ads every step of the way, from strategizing and targeting to execution to tracking and improving the results.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
